Our Approach to Digital Marketing is Centered Around Learning.
In 1942 Albert Einstein was teaching at Oxford University. One day he gave a physics exam to his senior students. His assistant noticed that the exam was exactly the same exam he gave the same class a year ago. The assistant thinking it was a mistake, let Einstein know what he had done, but his response was: “It is the same exam, but the answers have changed.”
Just like discoveries may change the answers in physics, new tools, new policies, and new platforms change the answers in marketing. We are hyper focused on learning. Using the same strategies as two years ago means you can miss out in some pretty significant revenue.