“Every Company is a Media Company”

“Every company is a media company” is a phrase that has become increasingly popular in recent years. This statement refers to the idea that in today’s digital age, every business, regardless of its size or industry, has the ability and the...

What if you can’t run any ads?

Google and Facebook (now Meta) are two of the largest digital advertising platforms in the world, and they both have strict policies in place when it comes to the types of ads that can be run. This is mainly to protect their users from false information, violence,...

Marketing vs. Branding – NOT THE SAME

What is the difference between branding and marketing? In simple terms, branding is all about design, name, colors, and product types. Marketing is all about selling what the brand offers through different strategies. Branding is a long-term game, while marketing...