Bekor Digital
Search Engine Optimization
Unlock your business’s online potential with our SEO expertise, driving organic growth and maximizing your digital presence
Organic Growth
Search engine optimization (SEO) is the artful practice of crafting and refining digital content with the intention of securing a prominent position within various search engines. Its goal is to enhance a website’s visibility and accessibility, ensuring that it appears prominently in search engine results pages (SERPs). By employing a range of techniques, from keyword optimization and content structuring to link building and technical enhancements, SEO practitioners seek to align a website’s content with the intent of online searchers. This dynamic process not only drives organic traffic to a website, but also establishes a strong online presence, allowing businesses and individuals to connect effectively with their target audiences in the digital landscape.
Keyword Research
The first thing that needs to be done in SEO efforts is to execute a good keyword research. That will answer basic questions, such as: What are people looking up online that is relevant to your business? What kind of search volume do such keywords expirience in a monthly basis? How dificult is it to rank well with such keywords? etc.
Once you have this information, you will choose one keyword (starting by the most prominant ones) and begin creating content. This can be in the form of blog posts, articles, pages, etc. Make sure to use the keyword you picked in every aspect possible, such as URL, titles, images alt text, and paragraphs.
Google Search Console, and others…
As of May 2023, 93% of the searches conducted online where performed in Google. This is why google is so important, and it is always the major focus when it comes to SEO. However, you should still put somewhat effort in the other search engines such as Bing, Yahoo, Ask, DuckDuckGO, etc.
When you create a new website or publish a new page, Google (or any other search engine) doesn’t automatically know that those pieces of content exist. The search console is where you present your content to Google for them to idex it, and rank it. It is also where you can look at important data, such as how your content is ranking, the keywords that get you the most clicks and the most impressions, pages that might need attention due to lack of visibility, and you can find out if a specific page couldn’t be indexed.
Meta Tags
Meta Tags are composed of Meta Titles and Meta Descriptions. The Meta Title is the page title as shown in the search engine, before the user goes into the website. The meta description is a 160 character illustration of what one would find if they decide to click in such link.
You must be very selective when deciding what to write in this spots, as this will make the difference between ranking and getting tons of visitors, or just ranking. Make it attractive, cause curiosity, and give value.
Competitors Research
It is fair game to research what your top competitors are doing in order to rank well. We have the tools that can show us the keywords that send visitors to a specific URL, even if you don’t own it.
If you create a page or blog post in your website that is not ranking so well, you may consider searching in Google the aimed keyword, and study the content type and quality of the diverse results in the first results page. Once this is done, try to innovate. Don’t just replicate what your competitors do, you don’t want to be the copy-cat of your industry.
Internal Links, External Links, and Backlinks
Internal links, external links, and backlinks are crucial components of SEO.
Internal links are connections between different pages within the same website. They facilitate navigation for users and search engine crawlers, aiding in the discovery and indexing of content.
External links, also known as outbound links, are links that direct users from your website to other authoritative and relevant websites. These connections validate the credibility of your content and contribute to a more comprehensive user experience. However, excessive use of external links or linking to low-quality websites can negatively impact SEO.
Backlinks, often referred to as inbound links, are links from other websites pointing to yours. Backlinks are a significant off-page SEO factor, as they act as virtual endorsements of your content’s quality and relevance. Search engines consider backlinks as votes of confidence, with authoritative and relevant sites linking to yours indicating your website’s trustworthiness and expertise.
The Tip of the Iceberg
The things mentioned in this page about SEO are just the tip of the ice berg. There is so much more to it, but we don’t want to bore you with it. If you want to make your website relevant with the full Search Engine Optimization package, fill out the form below.