Bekor Digital
Social Media Management
If you want to have regular posts on social as well as ad management in the platforms of your choice, you are in the right place.
Conneting Through Social
Social media management is the strategic planning, creation, scheduling, monitoring, and analysis of content across different social media platforms (Facebook, Instagram, X, TikTok, etc.), to effectively engage with an audience and achieve specific goals. In this digital age, it is very important for every business to have a social media precense. This does not mean that every business should be in every platform and try to go viral everywhere. It means you need a strong precense where your audience is.
Social media management includes the tasks related to ad spend. If your business has the intention (now or in the future) to run ads through some of these platforms, you need to have the right team at hand. Running ads through social media can be a great way to gain loyal customers if it is done properly. This includes targeting the right audience, A/B testing, and re-targeting those who interacted with your ad or website.
Tracking how people respond to your posts and ads is very important, as it allows you to dial in what content people engage with the most. Facebook is the king when it comes to getting a return through ads in social media. You can install the Facebook pixel data to help ensure your ads are seen by the people who are most like to engage with your content, and more importantly, take action.
Content Calendar
When it comes down to content, quality matters, but consistency matters even more. Some of the things that we do at Bekor Digital is observe and analyze when your audience interacts with your posts the most, and always put out content at that time of the day.
If you really want to win in the social media game, posting and engaging with people interested in your industry DIALY is a must. We will create high quality and engaging content for you daily. Get them to stop scrolling.
Content Creation
It is said that people nowadays have the attention span of a gold fish. We keep hearing the advice to create content that hooks people in X seconds or less. And you know what? There’s some truth to that. To actually get your message across, you’ve got to make content that makes people pause while they’re scrolling, and the secret sauce to that is providing real value.
Just like what we are doing right now in this website, we are giving you pieces of our strategy for a successful marketing campaign without asking you for payment. In exchange, you and many others are connecting with us, growing our audience, and ultimately, growing our sales.
Community Management
Social media management is not just posting a bunch, crossing your fingers, and hoping for the best. In order to really connect with people and create an audience, there needs to be community management. This includes things like commenting in other people’s posts, engaging in conversation, answering to all comments in your own posts, in the case of Facebook pages it includes answering to reviews, and even reaching out to people that might be good to interact with.
Social Media Ads
In order to run social media ads successfully, you need to know who your audience is. This is important in every aspect of a marketing campaign, but much more so when running ads, because money is involved, and if you don’t know who your audience is, you will be spending your precious dollars presenting a product or service to people that won’t care.
For example, if you have a landscape company, you can run Facebook ads and target people who: Live in the area that you service, that are homeowners, that have shown interest in home decor in some way or form. This will prevent your ad from showing in the feed of an 18 year old that lives on campus, that doesn’t own a home, putting every dollar to the best use possible.