Bekor Digital
Website Development
Every Business Needs a Website, and Every Website Needs Expertise.
Websites Built Right
A website is vital for businesses because it serves as a virtual storefront, boosting credibility, enabling easy customer interaction, and expanding market reach. It showcases products, establishes trust, and offers a 24/7 platform for information sharing, contributing significantly to business growth and competitiveness in the digital age.
There are still businesses out there without a website, and we are sorry for them. Usually the older generation of business owners don’t have a complete understanding of what is being left on the table by staying in the past.
Hosting
Website hosting is the essential service that makes your website accessible on the internet. It stores your site’s data on a server, ensuring it’s available to visitors at all times. The right hosting impacts speed, reliability, and security. It’s a foundational choice influencing your website’s performance and accessibility.
Having a low quality service hosting your website, can negativelyimpact your SEO, and also the user expirience.
Site Navigation
When building or updating your website, make sure the navigation is kept simple. It needs to be intuitive to the users, specially in e-commerce websites. The menu must be visible in all pages, and the buttons must be carefully placed with clear CTAs (call to action) not allowing any confusion.
If your intention is to generate leads, make sure the forms you want people to fill out are easy to find. If you would like to generate phone calls, a “CALL NOW” button in the header is always a great idea.
If you sell products in your website, make sure that they can be filtered out by categories, price points, review scores, and others. Just navigate Amazon for a bit, and see what they do.
Responsive Design
Have you ever tried to access a website in your phone, and it just didn’t look right? Pictures overlapping over text, the menu is nowhere to be found, and scrollng is impossible. That is due to lack of responsive design.
Responsive design is a design approach that ensures websites work and look well on various devices and screen sizes, from mobile phones to desktops, and everything in between.
The Grunt Test
The grunt test is a quick analysis to know if your website is getting the job done or not. If you show your website to a complete stranger for only 10 seconds without scrolling, would they be able to answer these three questions:
- What does your website sell?
- How will your product or service make their life better?
- How do they buy?
Make the answers to these questions as visible and intuitive as possible, and your results will be much better.
Tracking And Adjusting
What people do when they visit your website is important, and you must adjust to what their behavior tells you. If people are landing in your home page and leaving immediately, the grunt test is not being passed. Maybe you need to change your offer, or even the photo displayed.
Once your site is developed, you need to get your Google Analytics (now GA4) collecting website data. Everything done on your site by every user will be recorded there, and you can later analyze it.
Never make changes based on opinions, or gut feelings. Always be data driven, and you will succeed.
The Tip of the Iceberg
The things mentioned in this page about Web Development are just the tip of the ice berg. There is so much more to it, but we don’t want to bore you with it, nor get too technical. If you want to make your website relevant with the full Web Development package, fill out the form below.